A new beginning

It is now only five days before my family and I fly out to the US. Initially we are going to Salt Lake City where I will be attending two conferences organised by the American Automobile Association (AAA) for the Global Response Roundtable (GRR) over three days : firstly a conference on Member Relationship Management initiatives looking at international club activities of relationship management systems; and an International Membership Symposium (IMS) discussing member engagement initiatives.

During the IMS, RAC WA will be presenting on its Market Research program, including some recent work completed on development of a Member Engagement Index. This index looks at the relationship that a member wants with the organisation and then assesses if that relationships expectations are being delivered upon. The really interesting element to this approach is it does not assume that a member of the RAC wants to be highly engaged, it only looks at if they are getting what they want. While is this facinating for me and the research team it might be a little dry for the attendees and unfortunately for me an the audience this presentation is in the after lunch session on day three. To keep the audience awake I am using this clip to demonstrate why we need to research - and to keep them interested!

I hope you like it.

Also I started a blog a couple of weeks ago on tumblr - jaminhirte.tumblr.com - however it did not allow comments, so I have moved onto blogger so you can post back to me. I hope to hear from you all!!